Precision-Tuned PPC & SEM Campaigns for Aesthetic Growth
In the aesthetics world, every patient journey begins with a search, and your paid ads are your first impression. At Graceful Edge Agency, we help you own that first moment. Our PPC and SEM services are crafted specifically for aesthetic practices, including plastic surgeons, med spas, cosmetic dentists, dermatologists, and hair restoration clinics. We turn search interest into booked consultations with high-performing ads that connect, compel, and convert.
Whether you’re promoting rhinoplasty in New York or offering Botox specials in Dallas, your paid campaigns should speak your patients’ language and guide them confidently to your door. That’s exactly what we do.
Why Paid Search Works in Aesthetics
Patients looking for aesthetic services often search with high intent. They’re not browsing; they’re ready to act. But if your competitors are bidding on “laser skin resurfacing near me” or “mommy makeover Miami” and you’re not, you’re losing prime opportunities.
Paid search campaigns ensure your brand shows up at the top of search results, where the most clicks and the highest conversions happen. But visibility isn’t enough. Success depends on how well your message aligns with what patients are thinking, feeling, and needing in that moment.
That’s where we excel.
What We Do
At Graceful Edge Agency, we don’t just manage campaigns; we build them with surgical precision. Every element is tailored to your services, your city, and your patient demographic.
Here’s what’s included in our PPC/SEM service
Keyword & Audience Research
We identify the most valuable, treatment-specific keywords and match them with audience segments by location, gender, device, and behavior. From “lip filler specials near me” to “non-surgical facelift for men,” we find the intent that drives results.
Ad Copywriting That Converts
Our ad creatives are compliant, persuasive, and emotionally attuned to aesthetic patients. We speak directly to your audience’s desires and pain points, encouraging clicks that lead to action.
Landing Page Optimization & A/B Testing
We don’t stop at ads. We create and test optimized landing pages designed to convert traffic into consultations. Every element (from headlines to CTA buttons) is refined for peak performance.
Google & Bing Ads Management
We handle full ad account setup, ongoing monitoring, and monthly reporting across both platforms, ensuring maximum coverage and cost efficiency.
Retargeting Campaigns
Not every patient books on their first visit to your site. We use retargeting to bring them back (on Facebook, Instagram, Google Display Network) until they’re ready to take the next step.
Call & Form Tracking
Every conversion counts. We track phone calls, contact forms, and appointment bookings to give you a complete picture of your campaign’s ROI.
Results You Can Expect
Our aesthetic clients routinely experience measurable and sustainable growth, including:
- 4–7x Return on Ad Spend (ROAS)
- A surge in high-quality patient inquiries from targeted ads
- Reduced cost per lead (CPL) through continuous optimization
- Elevated brand credibility through consistent ad messaging
- Increased appointment bookings from both desktop and mobile traffic
And it’s not just about volume; it’s about attracting the right patients for the right procedures at the right time.
Why Aesthetic Practices Choose Graceful Edge Agency
Because we live and breathe aesthetics. We understand the difference between promoting injectables versus body sculpting. We know how to speak to your ideal patient with the right mix of urgency, reassurance, and visual appeal.
Unlike generalist agencies, we factor in HIPAA-compliant messaging, industry-specific seasonal trends, and geographic targeting that aligns with real patient behaviors.
Your ads won’t look or sound like everyone else’s; they’ll sound like you.
Let’s Fill Your Calendar With Confidence
The aesthetics industry is growing fast, and patients are already searching for what you offer. Let’s make sure they find you, not your competitor.
Book a discovery call today and let Graceful Edge Agency build paid campaigns that don’t just get clicks, they get consults.